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WHAT YOU ARE GOING TO LEARN FROM SHAUNA IN THIS 2.5 HOUR ONLINE MASTERCLASS
From day one of my image consulting business, I knew that if I could spend more time engaging with groups versus networking one-on-one, I’d be able to fast-track my business. Within my first year as an image consultant, I organized two events in partnership with other local businesses that booked me $5,000 in client work and got me in front of hundreds of people (all for less than $100 in expenses!). By year five in business, I had founded and was successfully running an annual event in partnership with more than 90 retailers that attracted 600 local attendees every year. Not only did I learn how to leverage events to supplement my income, I very quickly boosted the exposure of my business by building strong relationships with my community and other business owners.
IN THIS MASTERCLASS YOU ARE GOING TO GET
- An entire A to Z roadmap for how I executed my most worthwhile events (I’ll be 100% transparent about each step of my organizational and execution process.)
- A dozen proven event ideas that you can take and implement in your own business (Hint: Events can be offline AND online!)
- The approach I used to partner with other business owners who provided the location, refreshments, or free gifts for attendees.
- A strategy for approaching and attracting paid sponsors (Even if you think you’re too small or don’t have an event worthy of sponsors … that’s not true. I’ll show you why!)
- A full list of my go-to tools and websites that helped me organize and execute events for the least amount of money possible.
- A swipe file of my event press releases, sponsor outreach letters, sponsor packets, brochures and more that you can copy, make your own, and use for your events.
HERE IS EXACTLY WHAT'S HAPPENING IN THIS MASTERCLASS
- How to establish the desired outcome of your event (11:05-15:45)
- What are you willing to invest to make your event a success? (15:50-28:20)
- Establishing the outcome of your audience (30:21-31:20)
- Identifying the needs for your big event (31:21-33:42)
- Budgeting for your event (33:44-36:00)
- Setting a date that attracts a crowd (37:20-38:53)
- Gathering resources for event success (38:55-40:34)
- Now it’s time to execute a marketing plan! (40:37-43:35)
- Approaching partners for your event (43:39-45:05)
- Selling your partners on what’s in it for them (45:06-55:17)
- How you can use sponsors to fund your event and spend almost nothing (55:26-70:06)
- The low down on finding sponsors for your event (70:08-73:56)
A WORD FROM YOUR INSTRUCTOR
"I’m going to show you how you can organize your very own profit-boosting signature event – of any size – for the least amount of effort and expense possible."
Co-Owner of the Studio for Image Professionals
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Chesapeake, VA, USA
Spokane, WA, USA
30+ years of combined experience
6+ combined degrees and certifications
7+ years of satisfied students
400+ tools and resources
600+ hours of video training
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