Personal Branding Certification


PERSONAL BRANDING COURSE (PB CERTIFICATION)

THIS IS THE INDUSTRY'S ONLY 3-WEEK ONLINE PERSONAL BRANDING CERTIFICATION AND MENTORSHIP COURSE THAT INCLUDES RELEVANT TRAINING & TOOLS ALONG WITH THE PROVEN THEORIES AND RESEARCH NECESSARY TO BECOME A SUCCESSFUL PERSONAL BRANDING CONSULTANT.

OUR NEXT PB COURSE STARTS APRIL 9th, 2018

Sign up in advance today!

MOST POPULAR PAYMENT OPTION: SELF-STUDY (FULL PAYMENT)
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MOST POPULAR PAYMENT OPTION: SELF-STUDY (FULL PAYMENT)

COURSE OVERVIEW

HELP YOUR CLIENTS BUILD A POWERFUL PERSONAL BRAND – ONLINE & OFFLINE

WHAT YOU ARE GOING TO LEARN FROM SHAUNA IN THIS VALUE-PACKED 3 WEEK CERTIFICATION ONLINE COURSE

Personal branding is becoming more and more important to nearly anyone and everyone looking to get a leg up on their career.

Not only are individuals seeking personal branding advice for themselves, companies are implementing personal branding programs for their employees. The idea of impression management and self-presentation are becoming more and more important with the rise of social media and an ever-evolving online world.

Utilize your skills as an image consultant to help individuals boost their credibility, grow their exposure, and reach their professional goals – online and offline – with a personal brand that’s strategic and memorable.



ONLINE LEARNING IS HOT. FOR A GOOD REASON. IF DONE RIGHT IT CAN PRODUCE GREAT RESULTS.

Online training providers within this industry have a bad reputation. Why? Because many training providers sell downloadable pdf’s and let you believe this is “e-learning”. Far from that. You deserve better. That’s why we offer:

  • Interactive video and audio based training content
  • One-on-one mentorship sessions during the course
  • Step-by-step instructional workbooks, checklists, and worksheets
  • Library of downloadable resources, tools, and links
  • Private online community for students and interaction with your instructors



HERE IS EXACTLY WHAT'S HAPPENING IN THIS 3 WEEK CERTIFICATION COURSE

Each week, you’ll receive new lessons, accessible by video, audio and facilitated through a workbook:
 

WEEK 1 | BUSINESS LOGISTICS & PACKAGING YOUR CLIENT

Let’s get started by understanding personal branding theories. We’ll cover the definitions of impression management, self-presentation, and personal branding, along with helping you set up your business in a way that’s conducive to personal branding clients. We’ll also help you price your consulting packages and share marketing techniques to reach your targeted clientele. Once we have the business logistics down, we’ll move on to the logistics of packaging your client through their appearance, brand identity and their messaging. Learn how to position your client for success and how to brand them across all their marketing touch points with the public.



WEEK 2 | BUILDING VISIBILITY & MAKING LASTING IMPRESSIONS

During the second week you’ll learn about high and low visibility tactics. We’ll discuss how to work with your clients on a networking, public speaking, and community involvement strategy. We’ll also talk about social media marketing, pro-tactics for boosting credibility through their website, the importance of photography and video, and how to collect testimonials that sell. You’ll also discover how your clients can boost their personal brand through information products and we’ll take a look at several case studies of brands done right.


WEEK 3 | WORK WEEK, LIVE CALL* AND GRADUATION

You’ll spend the last week working through the previous modules and homework. Upon completion of your final exam at the end of the course, you’ll walk away and proudly can call yourself a certified Personal Branding Consultant.

LIVE CALL: If you chose the “Study with Shauna” certification package, you’ll also schedule your final one-on-one coaching call to get personalized feedback and answers to your specific questions.

INSTRUCTOR

Shauna VanBogart

Shauna VanBogart

Shauna VanBogart started her image consulting career in 2007 as a personal image and brand consultant. Working her way from a solo shop to a small team of specialized experts, Shauna’s image consultancy became the one-stop-shop for personal transformation which was eventually rebranded as Best Kept Self in 2013. In 2011, after several requests from aspiring image consultants, Shauna founded the Studio for Image Professionals to fill the void in the image industry of relevant entrepreneurial education in combination with modern technical image training. Shauna has a Master’s Degree in Communication and Leadership from Gonzaga University with a research emphasis on impression management in a digital world. She also holds a Bachelors Degree from the University of Iowa in Communication and Entrepreneurship. In addition, she has been the recipient of a 40 Under 40 award in business and named one of Charleston’s Most Influential Women in Business. Shauna is known in the industry for embracing a modern and cutting-edge approach to image consulting and personal branding.

info@studioforimageprofessionals.com

CURRICULUM

WEEK 1 | BUSINESS LOGISTICS & PACKAGING YOUR CLIENT

39:06

  • PB 1.1 | Welcome & introduction to this course
  • PB 1.2 | Meet your instructor
  • PB 1.3 | Homework Assignment
  • PB 1.4 | Download your Workbook
  • PB 1.5 | History & Overview of the Personal Branding Industry
  • PB 1.6 | The 5 Elements of a Powerful, Personal Brand
  • PB 1.7 | Impression Management & Self-Presentation Theory
  • PB 1.8 | The Role of Ethics in Personal Branding
  • PB 1.9 | Pricing & Packaging Your Personal Branding Services
  • PB 1.10 | Acquiring Your Personal Branding Client Tools
  • PB 1.11 | Positioning Strategies and Unique Selling Propositions
  • PB 1.12 | Working With Your Client's Appearance
  • PB 1.13 | Defining Your Client's Brand Identity
  • PB 1.14 | Perfecting The Messaging of Your Client
  • PB 1.15 | End of the week assignments
  • PB | Chapter Download Links

WEEK 2 | BUILDING VISIBILITY & MAKING LASTING IMPRESSIONS

  • PB 2.1 | Download Your Workbook
  • PB 2.2 | High visibility vs low visibility tactics
  • PB 2.3 | Offline Visibility: Networking to Stand Out
  • PB 2.4 | Eight Tips to Networking Without Being Fake
  • PB 2.5 | Offline Visibility: Gaining Exposure Through Community Involvement & Events
  • PB 2.6 | Offline Visibility: Public Speaking As a Brand Builder
  • PB 2.7 | Offline Visibility: Speaking Tools Example
  • PB 2.8 | Online Visibility: Exposure Through Social Media
  • PB 2.9 | A Digital World: Stats You Need to Know
  • PB 2.10 | Online Visibility: Websites That Attract and Convert
  • PB 2.11| What You Need To Know About SEO
  • PB 2.12 | Your Client's Photography and Brand Imagery
  • PB 2.13 | The Selling Power of Testimonials
  • PB 2.14 | Format and Collection Process for Testimonials
  • PB 2.15 | End of Week Homework Assignments
  • PB 2.16 | Chapter Download Links

WEEK 3 | WORK WEEK, COACHING CALL & GRADUATION

  • PB 3.1 | Homework Catch-Up
  • PB 3.2 | One-on-One Coaching Call
  • PB 3.3 | Final Exam
  • PB 3.4 | Words of Wisdom
  • PB 3.5 | Using Your Credentials & Final Details
  • PB 3.6 | Course Feedback
  • PB 3.7 | Promote Yourself in our Consultant Directory
  • PB 3.8 | Information for Public Consultant Directory

STUDIO STATS

30+ years of combined experience

600+ hours of video training

400+ tools and resources

7+ years of satisfied students

6+ combined degrees and certifications

2 of your biggest supporters

TESTIMONIALS

There is so much covered from so many different aspects. You can't get this much material that is so deep and so broad in any one place besides here. Shauna is a rock star!
Kevin Godbee St. Petersburg, Florida
The prompt feedback on assignments and the 1 on 1 coaching call with Shauna was a dream come true. I learned that I am much more capable of doing this than I ever thought.
Ashley Roda Gresham, Oregon
I've dramatically improved my own brand since taking this course, and attracted a new client based on my new expertise. Shauna is personable, knowledgeable, and humble, she embodies every quality you would want in an instructor.
Isabella Clivilez-Wu New York, New York
I'm more focused, I am more strategic, I am more refined, I am more clear and consistent. I liked each single feature, each single unit, each single topic and reworking on the units through the workbook has been of great help.
Stefania Rolandelli Bologna, Italy
I was not sure how 'credible' the certification was, but after taking it I can say it was a great program with great content. You get a lot of content in a short time. I liked the entire concept - the slides, audio, video examples, etc.
Elke J. Koscher Atlanta, Georgia
I loved that the entire course was accessible online. I highly recommend this training for anyone who wants to be considered a "professional" in this field. Working with Shauna has been an amazing experience!
Letetia Davis Spokane, Washington
I was completely convinced about the quality of the program even before it started. It is obvious that Shauna knows what she is talking about and she shares this information/experience/wisdom freely!
Peggy Theodorou Attica, Greece
Everything was taught very clear and not just teaching the styling side, but the business as well. It’s very informative. I would recommend this program to anyone who is interested in image consulting.
Robert Sanchez Rockford, Illinois
I love the sophistication of the online service and legitimacy of the learning process. Lastly, the content far exceeded my expectations. The transparency and sincerity makes an online program somehow seem personal.
Sharon Fitzgerald Hampton, Virginia

BONUS MATERIAL

RESOURCE HUB

Full Access

Download hundreds of essential tools and templates for free.

FACEBOOK COMMUNITY

Students and Alumni

Connect with industry peers and join our exclusive live streams.

DOWNLOAD MATERIALS

Audio, Slidedeck, Workbooks

Save course materials to your harddrive for permanent access.

OPTION 1: SELF-STUDY PACKAGE
(only 15 seats available)

Get certified in 3 weeks with full access to the Resource Hub and our private student community. Upon successful completion of the course with a passing exam grade, you’ll be added to our “Find an Image Consultant” directory to help potential clients discover your business. Study at your own pace, on your own time, from the comfort of your home or office – just be sure to complete all coursework and take the final exam before the three weeks are up. The investment for the Self-Study Personal Branding Certification package is $1297 and you can choose to pay this in 2 or 5 installments if necessary.

SELF-STUDY PRICING

$1,297.00 PB | PERSONAL BRANDING Buy Now
2 x $687.00 PB | PERSONAL BRANDING Buy Now
5 x $287.00 PB | PERSONAL BRANDING Buy Now

OPTION 2: STUDY WITH SHAUNA PACKAGE
(includes 2 coaching sessions, only 5 seats available)

Upgrade your 3-week Personal Branding Certification with the “Study with Shauna” experience, where you receive hands-on support, mentorship, and personalized feedback on your business. Whether you need a second pair of eyes on your website or a critique of your service listing, Shauna is in your back pocket for immediate assistance. During the duration of your course, get unlimited email access to Shauna and partake in two one-on-one coaching sessions (typically scheduled at the beginning and end of your course). The investment for the "Study With Shauna" Personal Branding Certification package is $1897. You can choose to pay in 2 or 5 installments.

STUDY WITH SHAUNA PRICING

$1,897.00 PB | PERSONAL BRANDING Buy Now
2 x $987.00 PB | PERSONAL BRANDING Buy Now
5 x $397.00 PB | PERSONAL BRANDING Buy Now