WHAT YOU ARE GOING TO LEARN FROM SHAUNA IN THIS VALUE-PACKED 6 WEEK CERTIFICATION ONLINE COURSE
Put your passion for personal styling, fashion, and coaching to good use by making a major difference in a persons life when it comes to how they feel about their wardrobe and how they present themselves to the world.
Many individuals are seeking professional help because they value the personalized feedback a personal style expert or image consultant offers them. Not only can you help them define a personal style that is hassle-free and truly them, you can change their entire outlook regarding how they feel about their body and themselves. Who doesn’t want that?
ONLINE LEARNING IS HOT. FOR A GOOD REASON. IF DONE RIGHT IT CAN PRODUCE GREAT RESULTS.
Online training providers within this industry have a bad reputation. Why? Because many training providers sell downloadable pdf’s and let you believe this is “e-learning”. Far from that. You deserve better. That’s why we offer:
- Interactive video and audio based training content
- Step-by-step instructional workbooks, checklists, and worksheets
- Library of downloadable resources, tools, and links
- Private online community for students and interaction with your instructors
HERE IS EXACTLY WHAT'S HAPPENING IN THIS 6 WEEK CERTIFICATION COURSE
Each week, you’ll receive new lessons, accessible by video, audio and facilitated through a workbook:
WEEK 1 | FIND YOUR NICHE & BUILD YOUR BUSINESS
Let’s get started by understanding the full depth of the image consulting industry. You’ll narrow down your specific image consulting focus, identify your target client audience and learn how to set up your business. You’ll also start strategizing how to save money by utilizing our favorite resources for starting your business and learn how to price your services accordingly based on your experience and location.
WEEK 2 | WORK WITH CLIENTS & BUILD YOUR TECHNICAL SKILLS
During the second week, you’ll learn how to strengthen your clients’ body image based on body type analysis and lessons on proportion, style, and line. You’ll also get the system for defining the seven universal styles and how to apply them to your clients as well as color analysis basics. During this week you’ll get step-by-step instructions for performing initial consultations, a closet edit, and a personal shopping consult, which all include our pro strategies for making each consult as streamlined as possible, leaving your clients with a lasting and positive experience.
WEEK 3 | WORK WEEK
You will spend this week working on your homework and catching up on previous lessons.
WEEK 4 | MARKETING YOUR BUSINESS
Now that you’ve learned how to perform the exact consults you’ll be performing with your clients, it’s time to learn how to market these services. Learn how to get exposure for your business for free or low-cost marketing strategies. We’ll dive into the basics and pro tips of social media marketing and give you tips for networking within your community. In addition, we’ll show you how organizing and planning events is a great marketing tool for attracting new clients.
WEEK 5 | GROWING YOUR BUSINESS
During this week you’ll focus on perfecting your presence as an image consultant while establishing a two-year action plan and revenue strategy for your new company. You’ll practice refining your elevator pitch as well as get tips to keeping your clients coming back as repeat customers. By the end of this module, you’ll have all the tools and information necessary to get started with your business immediately.
WEEK 6 | WORK WEEK & GRADUATION
You’ll spend the last week working through the previous modules and homework. Upon completion of your final exam at the end of the course, you’ll walk away and proudly can call yourself a certified Personal Image Consultant.
MEET YOUR INSTRUCTOR: SHAUNA VANBOGART
Shauna VanBogart started her image consulting career in 2007 as a personal image and brand consultant. Working her way from a solo shop to a small team of specialized experts, Shauna’s image consultancy became the one-stop-shop for personal transformation which was eventually rebranded as Best Kept Self in 2013. In 2011, after several requests from aspiring image consultants, Shauna founded the Studio for Image Professionals to fill the void in the image industry of relevant entrepreneurial education in combination with modern technical image training. Shauna has a Master’s Degree in Communication and Leadership from Gonzaga University with a research emphasis on impression management in a digital world. She also holds a Bachelors Degree from the University of Iowa in Communication and Entrepreneurship. In addition, she has been the recipient of a 40 Under 40 award in business and named one of Charleston’s Most Influential Women in Business. Shauna is known in the industry for embracing a modern and cutting-edge approach to image consulting and personal branding.